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How am I affected by shrinkflation?

Shrinkflation is a form of inflation, whereby rather than spending more to buy the same product, you spend the same amount but get less of the same product. Perennial shrinking chocolate bars are seen as a great example of this!

Toblerone famously reduced the number of peaked segments in a Toblerone bar - a classic sign of shrinkflation

Toblerone famously reduced the number of peaked segments in a Toblerone bar – a classic sign of shrinkflation